Competitive advantage or sustainable competitive advantage
        
        
        
                                
        
        
        
                    
                
- What is the value of stretch objectives? Give an example.
 - Provide some examples of company strategies that fit the actions listed in the figure.
 - Discuss rivalry among established firms in the industry -- and give examples.
 - Discuss - bargaining power of buyers -- and give examples.
 - Discuss - threat of substitutes -- and give examples.
 - Define RISK OF ENTRY (or threat of new entrants) and give an example
 - Define, compare, and contrast competitive advantage with sustainable competitive advantage.
 - Provide real-world examples of companies with a competitive advantage or sustainable competitive advantage?