Description
Instructions
Step 1 Using the online databases mentioned in Table 3-8, and an on-site visit, conduct research aimed at comparing Chipotle versus Panera Breas versus Moe’s.
Step 2 Identify four competitive advantages that Chipotle has over the other two firms, and four competitive disadvantages. Give a rationale and source for each of your identified factors.
Step 3 Discuss or write up how Chipotle can best sustain and promote its competitive advantages.