Based on the case facts in the textbook (50 points):
1) Identify the key external factors that are important to The Gap. Rank the most important five and explain why. (20 points.)
2) Perform a 5-Forces Analysis on The Gap’s industry? Rate each force as High, Medium or Low and explain your ratings (30 points)
Based on your research of the Company’s most recent annual report (internet search; company webpage -- investor relations; and latest 10K/10Q reports – www.sec.gov.edgar). (25 points)