Company’s marketing strategy.

Topic background: The CEO of FODY FOODS has hired you as a management
consultant to perform an analysis in order to provide an outside perspective on the
Company’s marketing strategy.
Structure your Assignment to include the following three (3) sections:
1)Report: The report includes answers to the (4) four questions.(document attached)
Answers should be well organized, clearly stated and linked tightly to your research and analysis. Writing
should be concise, persuasive, easy to understand and free of errors. The report structure should include:
•Cover page–title of report, student name and student number
•Introduction–provide brief overview of the report(2to 3sentences)
•Body of the report –includes clearly labelled sections with descriptive headings for each question:
SEGMENTATION, PRODUCT, DISTRIBUTION, and BRAND
•Conclusion–provide brief summary of the report(3to 5sentences)
•Format: 4to 5 pages(not including cover page, appendices, references), single spaced, 11-point Arial font, 2
cm margins, page numbers, third person voice