How company and offerings are different from competitors.
Unique resources the company can access.
Some of the common areas to address in the weaknesses portion of a SWOT analysis include:
Having fewer resources than competition in human resources, patents, copyrights, and trademarks.
Financial considerations, such as cash flow.
Some of the common areas to address in the opportunities portion of a SWOT analysis include:
Having a sustainable competitive advantage.
Having a unique selling proposition.
Having exclusive relationships with suppliers or distributors.
Ability to fill a gap for underserved or underdeveloped market need.
Some of the common areas to address in the threats portion of a SWOT analysis include:
Potential entrants into market.
Steady supply of raw materials at consistent price.
Political, economic, social, and technological (PEST) factors.