Company Brand

Create a fake company or organization to design a brand identity for. ¨ Decide what kind of company it is and
what kind of service or product it will deliver. ¨ Select a unique name for your company.
Also implement it through the creation of a custom logo, stationery system, and design asset.
• Page 1 Introduction: Describe the history, mission, and philosophy of your brand.
• Page 2 Market Research: Describe the target audience, demographics, competitors, differentiation, voice
• Page 3 Mood Board: Typefaces, colors, visual inspiration,
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Include a logo design and a stationery system for your company. The stationery system will include a business
card, letterhead, and envelope.
Describe your final design concept in 100 + words.
See example in file attachments.