Company and Introduction Overview

business's strategic position, financial posture, leadership team, internal and external environment that impacts them, and corporate resources (which include marketing, finance, human resources, information technology, and other elements).
In Module 9, you will compile and submit all of the information for your report, which will then be implemented into a formatted final strategic audit report.
Complete Your Deliverable
Select an Aviation or Business related organization to research and then write an introductory overview to use as part of the strategic audit report that you will create throughout the term. Do not use an organization you have researched in another course; use only original researched material.
It is recommended you select a publicly traded company (one that sells stocks) for your strategic audit company. Public traded companies are required to make all of their financial information and board of directors' information available to the general public, which makes it easier for you to collect the data needed for your strategic audit report.
Your Introduction overview should include the following:
• The name of your business.
• History and background of the business.
• Detail of what the business does and who its target audience is.
• Use a minimum of two (2) outside sources (cited and referenced).

Full Answer Section

     

Business Description and Target Audience:

Southwest Airlines is a low-cost carrier (LCC) that focuses on providing affordable and convenient air travel within the United States and some international destinations. They are known for their single-aircraft fleet (Boeing 737), short layovers, and two-class cabin configuration (economy and business class). Southwest's target audience includes budget-conscious travelers, leisure passengers seeking value for short-haul flights, and business travelers looking for affordable options on certain routes [2].

Sample Answer

   

Introductory Overview: Southwest Airlines Co.

Company: Southwest Airlines Co. (NYSE: LUV)

History and Background:

Southwest Airlines was founded in 1967 by Rollin King and Herb Kelleher in Dallas, Texas, with the initial goal of offering low-cost air travel within Texas. They adopted a unique point-to-point model, bypassing major hubs and focusing on secondary airports. Their low-fare strategy, combined with a fun and friendly company culture, disrupted the established airline industry and helped make air travel more accessible. Over the years, Southwest has grown significantly, becoming the largest domestic airline carrier in the United States by number of passengers carried [1].