- Introduction- Issue Statement- Analysis of the company both internally and externally (SWOT, PEST… so
forth)- Alternatives (suggestions for the company)- Recommendation (choose one of the alternatives)-
Implementation (of the recommendation)Submissions are to be limited to 8 main body double spaced pages for your written analysis (11 point font). You can add in the same PDF a total of 5 pages of appendices that support your analysis. There are no limitations on spacing and font size in the appendices. Examples of things that you can include in your appendix include, but are not limited to:- Any major strategy or marketing strategy framework related to the case (SWOT, Porter's 5 Forces, PESTEL, VRIO, perceptual positioning charts, etc.)- Any major frameworks or tools that you have learned this semester - (Servicescape design,
blueprinting, 7P's, service recovery processes, Flower of service, service recovery plans, etc.). Note that I
am going to give you marks if you are demonstrating an understanding of services marketing, and leveraging knowledge gleaned during the term. Supplementary Note: Submissions should be on the case
information alone and not based on any outside information from the industry(although you can pull in
learnings from your textbook and readings), web, etc
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