Comm 390 Business Writing – v2;Customer Experience Assignment.

Comm 390 Business Writing – v2;Customer Experience Assignment. Conduct a ‘customer experience’ evaluation of a business or organization. ‘Customer experience’ is a term that’s come to mean the total experience that customers have with a business or organization. For instance, the customer experience of a restaurant would include more than just the quality of the food and the service. Every interaction with the restaurant constitutes customer experience, including visiting its web site, making a reservation, parking your car, waiting in the bar until your table is ready, having your meal, paying the bill, and whether someone opened the door when you left and what they said to you as you departed. Some companies, like Apple, have really thought through the whole customer experience of their products and services, while others are barely aware of it. You may want to conduct your evaluation on a business you were planning on visiting anyway, so you won’t have to spend any more money than you were already going to. For more information on customer experience management, see the following online article on the Harvard Business Review and read what Wikipedia has to say: http://blogs.hbr.org/cs/2010/10/understanding_customer_experie.html http://en.wikipedia.org/wiki/Customer_experience You can evaluate any kind of business or service, including: ? ? ? ? ? ? Grocery store Shopping mall Restaurant Coffee shop Bar or club Theatre ? ? ? ? ? ? Retail store Gas station Mountain resort Tourist attraction Dentist or doctor’s office Government office This is first-hand (primary) research so don’t rely on what others have said or written about the business. Interact with the business yourself in as many ways as you can, possibly returning several times to evaluate how the experience varies from visit to visit. Or go at different times of the day. Visit its web site if it has one. And don’t forget to check out the washrooms. Write a report assuming that the business has hired you to conduct a customer experience evaluation of its business and that the management team will be reviewing your report. Outline how you conducted your research, what aspects of the business you interacted with, and your impressions as a customer. Discuss what the business did well and what it didn’t do well. Use only your own personal observations being careful not to make broad unsupported generalizations—after all, this was just your experience. Then finish up by suggesting changes the business might want to consider to improve the overall customer experience. Your report should be approximately 1,000 words (+/- 10%) and formatted as a simple business report. Include a title page, some photos or other graphics, such as a screen shot of its web site, where appropriate. You don’t need a table of contents, executive summary, or list of references. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)