Coca Cola

Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.
Detail how you will use customer relationship management to ensure loyalty to your product and the brand.
What role does technology play in supporting your customer relationship management plan?

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