Read Closing Case IKEA Entering India, Finally! (attached). Give responses to the following:
● What do you think are the attractions of India to IKEA?
● Why did the company choose Hyderabad as the location for its first store opening?
● What are the biggest challenges IKEA faces in growing its Indian operation?
● IKEA entered India by establishing a wholly owned subsidiary. Why do you think the company chose this entry mode over other entry modes, such as franchising the IKEA concept or a joint venture?