Description
You will prepare a written marketing plan for a small or medium-size public firm of your choice. The one-page abstract should identify (Already done) (1) the name of the firm, (2) a short description of the firm’s purpose, (3) reasons why you chose to prepare a marketing plan for this firm, and (4) key issues the firm is currently experiencing. This assignment is an individual. The written project must be professional in its composition. The plan will be graded on its content as well as proper grammar, logical construction, and organization. You should use as many sources as necessary to prepare your plan fully. Sources include annual reports, journal articles, newspaper articles, conversations with key employees of the firm, Internet articles, and other materials found via your library search.