Chasing a 2020 Vision

Order Description1. Write a market-oriented mission statement for ASICS and explain your answer. 2. What macroenvironmental factors have motivated ASICS’ strategic plan for 2016-2020? (Use PESTEL to structure your analysis and identify the key macroenvironmental factors that have affected ASICS’ microenvironment). 3. What microenvironmental factors have motivated ASICS’ strategic plan for 2016-2020? And How? 4. What is ASICS’ current business portfolio and how has it evolved since its creation? 5. Conduct a SWOT analysis to summarize your findings.