challenges faced by Harley-Davidson

Required Reading
Here is an article that discusses some internal and external challenges faced by Harley-Davidson:
Taylor, A., (2012).  The Hurdles at Harley-Davidson.  CNN Money – Fortune.  Retrieved from:  http://money.cnn.com/2012/10/03/autos/harley-davidson-

polaris.fortune/index.html
Here is a very brief strategic analysis of H-D.  It will provide you with some useful information in putting together your assignments and should give you some ideas

on how to fashion a brief strategic analysis.
GlobalData, (2012). Harley-Davidson, Inc. – Financial and Strategic Analysis Review.  Retrieved from:
http://callisto.ggsrv.com/imgsrv/Fetch?banner=4d609cd7&digest=27b6b6d33026b58ef227e0025dda7d42&contentSet=SWOT&recordID=47405_GDAUT29887FSA
Here is a fairly recent article that speaks to H-D’s worldwide sales:
UMC Staff, (2013)  Harley-Davidson | 2012 Worldwide Sales Up 6.2%.  Ultimate Motorcycling.  Retrieved from:
http://ultimatemotorcycling.com/harley-davidson-2012-worldwide-sales-up-6-2/
Here is an older article that provides a short analysis of H-D’s international business strategy:
TDi Media, (2010).  An analysis on Harley-Davidson’s international business strategy.  TDi Media.  Retrieved from:
http://tdimedia.blogspot.com/2010/03/analysis-on-harley-davidsons.html
Here is an older external analysis on Harley-Davidson that goes through a Porter’s 5 Forces analysis.  This is just an example, and it may provide you with some

useful, general information.  However, a lot has happened at H-D since 2006, so do not rely on this for your external analysis without putting forth an effort to bring

the information up to date:
Melief, M., Bundgaard, T., Hathaway, J., (2006).  Strategic Report for Harley-Davidson.  Pandora Group.  Retrieved from:
http://economics-files.pomona.edu/jlikens/SeniorSeminars/pandora/reports/harley.pdf
Here are a few documents related to PEST and Porter’s 5 Forces analysis:
Themanager.org(n.d.). Porters 5 forces. Retrieved from: http://www.themanager.org/Models/p5f.htm
QuickMBA. (n.d.). Porter’s 5 Forces. Retrieved from:http://www.quickmba.com/strategy/porter.shtml
NETBMZ. (n.d.). PEST Analysis. Retrieved from: http://www.netmba.com/strategy/pest/
Anonymous, (n.d.). PEST Analysis. Retrieved from:https://depts.washington.edu/oei/resources/toolsTemplates/PEST_analysis.pdf

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