Congnitive Psychology-Essentialism and Racial Bias Jointly Contribute to the Categorization of Multiracial Individuals Paper AssignmentPaper Due: 2pm WedNovember11, 2015on CToolsReviews Due: 2pm WedNovember 25, 2015on CToolsRevision Due:Your paper should do three things: (1) motivate and explain the question and hypotheses being addressed in the article, incorporating relevant information that we have covered in the class (why is the question important, how does it fit with other information you’ve learned), (2) describe the research in the article you read(e.g., independent & dependent variables, results), and (3) summarize the implications of the work(e.g., what hypothesis does it support or rule out). The goal is to give you some exposure to actual research in cognitive psychology and to explore one topic from the course in more depth.You’re welcome to do additional research on your topic beyond the material covered in the course, but that isn’t required
09 November, 2015
DISTRIBUTION & MARKETING PLAN Assignment Overview One interesting aspect of distribution channels occurs when a retailer, in this case, Amazon, integrates backward with the intent of attracting suppliers (authors with brand names) and the expectation of utilizing other outlets (traditional bookstores) for full distribution of its products. In this example, the largest traditional bookstore chain, which also has a significant online business, has decided not to stock Amazon's products in the hope of discouraging authors from signing publication contracts with Amazon. Effective distribution channels call for vertical cooperation, here among authors and their agents, publishers, and retail outlets. But vertical integration invites conflicts. The battle between Amazon and Barnes & Noble deserves further attention. Case Reading Review the followings articles related to recent developments in book retailing (Use the university online library search engine on TLC homepage to find the articles): Trachtenberg, J. A. (2014, Feb 27). Corporate news: Barnes & noble posts profit as digital device sales tumble. Wall Street Journal. Gelles, D. (2014, Feb 22). Barnes & noble receives conditional offer. New York Times. Krug, N. (2012, Oct 31). Amazon books getting no shelf space. The Washington Post. Herther, N. K. (2012). THE E BOOK WARS amazon versus the rest. Searcher, 20(4), 20-23,26-30. Turner, K. (2012, Feb 05). Independent retailers turn page on business. McClatchy - Tribune Business News. Case Assignment Develop a report in terms of the following guidelines based on the articles listed above and other supplemental articles. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as "Facts Recap," instead of a sentence or a question. 1.Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles. 2.Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer. 3.If you were a popular author of children's fiction (with a successful past relationship with a traditional publisher) and your agent (another member of the book publishing channel) asked you whether to approach Amazon regarding the publication of your latest project, what would you say? Why? 4.Would it matter if you were working on your first book and had no previous relationship with an editor or publisher? If yes, why would this make a difference? 5.Considering traditional and contemporary distribution channels, and with the continuing decline of its e-book sales, how would you recommend Barnes & Noble compete with Amazon in the future? Do you think acquisition is a feasible solution for Barnes & Noble? Why? DISTRIBUTION & MARKETING PLAN
09 November, 2015
How to Be Disrespectful Respectfully Paper details: Individual Speech Presentation 2: Persuasive Speech Using Monroe’s Motivated Sequence, Persuasive Proofs, and Presentational Aids A. Specifics: • designed to persuade the audience to change their attitudes, beliefs or behavior. • presented in 5 to 6 minutes with an additional 1-minute for Q&A. • delivered extemporaneously via minimal notes on two 4x6 index cards. • incorporates at least 2 of the 3 persuasive proofs (ethos, pathos, logos—see link below). • has a typed sentence outline (see sample attached) in Monroe Motivated Sequence style (Attention, Need, Solution, Visualization and Action—see link below) • has a bibliography listing 5 reputable sources (no more than 2 from the Internet). • cites quotes/references from sources at least 5 to 6 times in the presentation. • employs an appropriate presentational (visual) aid(namely, PowerPoint) C. Procedure: • Note instructor’s class presentation on persuasive speech, persuasive proofs and Monroe’s Motivated Sequence. • Consult the following websites: • Persuasive Speaking: http://www.speaking.pitt.edu/student/public-speaking/persuasive.html • Persuasive Proofs (ethos, pathos, logos): http://pathosethoslogos.com/ • Monroe’s Motivated Sequence: http://www.write-out-loud.com/persuasive-speech-outline.html https://www.mindtools.com/pages/article/MonroeMotivatedSequence.htm
08 November, 2015
