Case Study Martin Luther King Jr

Case studies should be substantive, interacting with what you have learned and answering the questions from the perspectives of the principles and concepts from the assigned readings. Your essay should include the following format:

Identify the person or company of focus, explaining their context and why this case is important to study. Share why you selected this particular case as your choice.
Evaluate their ability to persuade. What techniques or principles do they utilize in their speaking/presentations? How does the audience respond? Why is it effective? Do they transform their audience? If so, how?
Explain, in your opinion, why this person is considered a great communicator. Do you personally resonate with this person? Why or why not? What ideas for your own presentations do you take away from this Case Study? 500 wordd min

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Sample Answer


Martin Luther King, Jr. as a Great Communicator

Martin Luther King, Jr. was a great communicator. He was able to articulate the hopes and dreams of the civil rights movement in a way that inspired and mobilized people of all races. His speeches and writings are still studied and admired today.

Full Answer Section


There are a number of reasons why Martin Luther King, Jr. was such a great communicator. He was:

  • Eloquent: King had a gift for language. He was able to use words to create powerful images and to stir emotions. His speeches were full of vivid imagery and memorable phrases.
  • Clear and concise: King was able to communicate complex ideas in a way that was easy to understand. He avoided jargon and technical language, and he always focused on his message.
  • Authentic: King was a genuine and passionate speaker. He believed in the cause he was fighting for, and his sincerity came through in his words.
  • Persuasive: King was able to persuade people to his point of view. He did this by appealing to their emotions, their sense of justice, and their conscience.
  • Adaptable: King was able to adapt his message to different audiences. He knew how to speak to people of all races, ages, and backgrounds.

King’s speeches were often delivered in front of large crowds, but he was also able to connect with people on a personal level. He was a gifted storyteller, and he often used parables and anecdotes to illustrate his points. He also had a knack for making people feel like they were part of something bigger than themselves.

One of King’s most famous speeches is his “I Have a Dream” speech, which he delivered in 1963 at the March on Washington for Jobs and Freedom. In this speech, King spoke about his dream of a world where people would be judged not by the color of their skin but by the content of their character. His words inspired millions of people around the world, and they helped to move the civil rights movement forward.

King’s speeches and writings continue to inspire people today. They are a reminder of the power of words to change the world.

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