Case 20 JetBlue Airways Growing Pains
Consider the following issues when completing the strategic audit:
o The growth of a startup turbulent and highly competitive industry, and the challenges it faces.
o The difficulties in sustaining the initial momentum of growth for a company operating in a volatile business environment.
o The effects of a dynamic business environment on a company’s performance and the importance of strong strategic planning in sustaining long term growth.
o A study of JetBlue’s growth and expansion during one of the most turbulent times in the history of is aviation.