Description
CASE ANALYSIS ON SAMSUNG -
You are to prepare a case analysis on the company you chose using the Case Analysis Outline at the end of this syllabus. The overarching goal of this project is for you to demonstrate your understanding and ability to apply as much of the material covered in class as possible. We are reading 21 articles and 9 chapters; your goal is to reference as many as possible (if not all). Make sure you provide all the references for your sources. Remember if something is not your own thoughts, you must provide your source.
Cases are to be analyzed using material covered in class this semester and on courses covered prior to this course. An adequate case analysis is expected to be between 12 and 16 single-spaced (12 point Time New Roman font) pages, not including the cover page, table of contents, figures, graphs, picture, references, charts or other supplemental material. Please include a description of the industry in which the firm competes and a description of the firm’s internal resources, competencies, and strategies that have resulted in its present competitive position and performance level within the industry. A cases analysis outline is included at the end of this syllabus. Final Project due December 10, 2017 (40% of your grade).
Please properly cite all sources. Please note that “Cut and Paste” from sources is never acceptable. Read and acknowledge that you have read “What constitutes plagiarism” using the form at the end of the syllabus.
http://isites.harvard.edu/icb/icb.do?keyword=k70847&pageid=icb.page342054
TOPICS DONE IN CLASS ARE AS FOLLOWS
Chapter 1 Strategic Management
Chapter 2 Analyzing the External Environment
Chapter 3 Assessing the Internal Organization
Chapter 4 Recognizing Firm’s Intellectual Assets
Chapter 5 Business Level Strategy
Chapter 6 Corporate-Level Strategy
Chapter 8 Entrepreneurial / Competitive Dynamics
Chapter 12 Managing Innovation
Chapter 9 Strategic Control and Corporate Governance
Chapter 11 Strategic Leadership
Articles read this semester
• Henderson, B.D. 1989. The Origin of Strategy, HBR,
Nov/Dec 67(6), pp. 139-143.
• Porter, M.E. 1996. What is Strategy? HBR, Nov/Dec
74(6), pp. 61-78.
• Campbell, A. & M. Alexander 1997. What’s Wrong
with Strategy, HBR, Nov/Dec 75(6), pp. 42-51.
• Strategy Overview
• Strategy as Active Waiting
• Shaping Strategy in a World of Constant disruption
• Strategy as Simple Rules
• Rapid Response in Value Chain Design
• Managing your Mission Critical Knowledge assets
• Business-Level Strategy Strategic Choices
• Building a Winning Business Model Portfolio
• Meeting the Challenge of Corporate
• Entrepreneurship
• The Networked Organization
things your innovation efforts shouldn’t
include
• Welcome to the Fourth Industrial Revolution
CASE ANALYSIS FORMAT TO FOLLOW
I. Introduction
II. External Environment
A. General Environment (O/T) [15 points]
Political/Legal
Economy
Global
Demographics
Sociocultural
Technology
B. Porter’s Five Forces Industry Environment (O/T) [15 points]
Threat of Buyers
Threat of Suppliers
Threat of New Entry
Threat of Rivalry
Threat of Substitutes
C. Overview of All O/T
III. Internal Environment (S/W)
A. Internal Analysis [40 points]
Core Competence
Analyze Value Chain, Fit, VRIN for support
Business Level
Analyze Value Chain for one business unit
Corporate level
Analyze Value Chains across for multiple business units B. Overview of S/W
IV. SWOT and Stakeholder analysis [15 points]
Match previously identified (from II and III above) Opportunities and Threats
(External Environment and Industry Analysis) with Strengths and Weaknesses
(Internal Analysis)
SW = OT
V. Evaluate viable Strategic Alternatives [15 points]
Present 3 viable strategic alternatives
Choose the best option which optimizes returns and stakeholder value