Case Analysis
You are a consultant who has been hired to provide a justified recommendation that will solve the
company’s problem. Read and analyze the case. Write a memo to the CEO/Board (or other protagonist in the case) using the template provided. (Make sure you delete all highlighted sections before submitting your memo to Canvas.)
Other requirements:
- Write your memo from the perspective of a consultant – not an employee of the firm
- Do not bring in any information from outside of the case (i.e., do not do a Google search for information
about the industry) - No more than 4 pages including exhibits
a. Normal margins