Evaluate methods to sustain benefits from a Business Process Management (BPM) project.PC-3.5: Engage in career development and advancement strategies, including effective networking, mentoring, and creating a personal brand.In this assignment, you will use the case study titled GoDaddy and the Holy Grail to analyze the issues of the performance review process at GoDaddy. The case study focuses on the people phase of the BPM process to determine the pay equity of women at GoDaddy. The performance review process is used as a determining factor for advancement at GoDaddy. The case study highlights the importance of diversity, equity, and inclusion (DEI) in the workplace, specifically in pay equity. The assignment revisits the people development phase in ensuring that the best talents are identified and selected for career advancement opportunities. Analyze the case study GoDaddy and the Holy Grail (using the link in the syllabus) and support your answers with research on career development and performance review processes through the Library and the Internet by answering the following questions.What are the systemic issues at GoDaddy? Explain and justify your answer.How can Monica Bailey leverage the Womens Leadership Lab to complete the performance review project? Explain and justify your answer.How can the performance review process be used to promote the personal brand of diverse employees?Identify ways Bailey can improve the performance review process to improve career development and advancement opportunities. Explain and justify your answer.
Career Development
Full Answer Section
- Lack of Transparency: Employees might not understand how their performance is being evaluated or how it translates into career advancement opportunities.
These issues create a situation where women might be unfairly disadvantaged in the performance review process, hindering their career advancement and impacting pay equity.
Monica Bailey and the Women's Leadership Lab:
Monica Bailey, in her role leading the performance review project, can leverage the Women's Leadership Lab in several ways:
- Unconscious Bias Training: The Lab can provide training for reviewers to identify and overcome unconscious biases in their evaluations.
- Benchmarking and Calibration: Data from the Lab can be used to establish performance standards across departments and ensure consistency in evaluations.
- Mentorship Programs: Connecting women with female mentors can provide them with guidance and support in navigating the performance review process and career development.
- Best Practices for Performance Feedback: The Lab can develop a framework for clear, objective feedback that focuses on performance and achievements.
These resources can help to ensure fairness and transparency in the process, allowing women to be evaluated on their merits.
Promoting Personal Brand Through Performance Reviews:
The performance review process can be used to help diverse employees build their personal brand within the company in several ways:
- Highlighting Achievements: The review should document specific accomplishments and contributions of the employee, showcased through metrics or concrete examples.
- Skill Development & Training: Identifying areas for development and recommending relevant training opportunities can showcase the employee's desire to grow.
- Goal Setting & Visibility: Collaborative goal setting allows employees to contribute to departmental objectives. Achieving these goals can increase their visibility within the organization.
By focusing on these aspects, the review becomes a tool for showcasing the value diverse employees bring and their potential for future roles.
Improving the Performance Review Process for Career Development:
To improve career development opportunities, Bailey can implement several strategies:
- Competency-Based Reviews: Shift the focus to evaluating core skills and competencies required for advancement within specific roles.
- 360-Degree Evaluations: Include feedback from peers and subordinates alongside manager evaluations, providing a more holistic view of the employee's performance.
- Development Plans: Integrate career development plans within the review process, allowing employees to identify goals and discuss resources needed to achieve them.
- Regular Feedback: Encourage a culture of ongoing feedback, not just during annual reviews, to promote continuous improvement.
These steps can create a more transparent and development-oriented performance review process that benefits all employees, helping them identify their strengths, improve their skills, and navigate career advancement opportunities within GoDaddy.
Sample Answer
The GoDaddy case study reveals several systemic issues within their performance review process:
- Bias: Unconscious bias from managers could be leading to women being rated lower than men for similar work. This could be due to stereotypical views of what constitutes "excellent" work in certain roles.
- Calibration Issues: Reviewers might not be on the same page about performance expectations. This can lead to inconsistencies in ratings across departments or for employees with different managers.