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Priority audience: The priority audience for the campaign could be young people, who are at a higher risk of suicide. The campaign could also target people who have been affected by suicide, such as survivors of suicide attempts or the family members of people who have died by suicide.

Behavior objective: The behavior objective for the campaign could be to increase the number of people who know the warning signs of suicide and who are willing to reach out for help if they or someone they know is struggling.

Target goal: The target goal for the campaign could be to reduce the suicide rate by a certain percentage.

Benefits of organic fertilizers for homeowners:

• Organic fertilizers are better for the environment than synthetic fertilizers. They help to reduce pollution and protect water quality.
• Organic fertilizers are better for plants than synthetic fertilizers. They help to improve soil health and make plants more resistant to pests and diseases.
• Organic fertilizers are more sustainable than synthetic fertilizers. They can be made from renewable resources and do not produce harmful emissions.

How this might differ from what environmental organizations supporting the use of organic fertilizers want:

Environmental organizations may also want to emphasize the benefits of organic fertilizers for wildlife and pollinators. Organic fertilizers can help to improve air and water quality, which can benefit both humans and wildlife. They can also help to support pollinators, which are essential for our food supply.

Influencing dog walkers who value the benefit of “joy” in their outing to leash their dogs:

One way to influence dog walkers who value the benefit of “joy” in their outing to leash their dogs is to focus on the positive aspects of leashing. For example, you could emphasize that leashing dogs keeps them safe and prevents them from running away. You could also point out that leashing dogs helps to keep other people safe, as it prevents them from being bitten.

Another way to influence dog walkers is to make it easy for them to leash their dogs. For example, you could provide free or discounted leashes at local parks and beaches. You could also create a map of dog-friendly trails that require dogs to be leashed.

Finally, you could work with local businesses to promote leashing. For example, you could ask restaurants and cafes to offer discounts to customers who leash their dogs. You could also partner with pet stores to distribute educational materials about the importance of leashing.

By focusing on the positive aspects of leashing and making it easy for dog walkers to comply, you can increase the number of dogs who are leashed and help to keep everyone safe.