- For a campaign addressing the social issue of suicide, share a potential purpose, focus, priority audience, behavior objective, and target goal.
- It is argued in Chapter 8 that benefits to the priority audience for performing a proposed behavior are likely to be different than those identified by the campaign sponsor. What might be primarily “in it” for homeowners to use organic fertilizers? How might this differ from what environmental organizations supporting the use of organic fertilizers want?
- Discuss how you might influence dog walkers who value the benefit of “joy” in their outing to leash their dogs.
Campaign addressing the social issue of suicide
Full Answer Section
Priority audience: The priority audience for the campaign could be young people, who are at a higher risk of suicide. The campaign could also target people who have been affected by suicide, such as survivors of suicide attempts or the family members of people who have died by suicide. Behavior objective: The behavior objective for the campaign could be to increase the number of people who know the warning signs of suicide and who are willing to reach out for help if they or someone they know is struggling. Target goal: The target goal for the campaign could be to reduce the suicide rate by a certain percentage. Benefits of organic fertilizers for homeowners:- Organic fertilizers are better for the environment than synthetic fertilizers. They help to reduce pollution and protect water quality.
- Organic fertilizers are better for plants than synthetic fertilizers. They help to improve soil health and make plants more resistant to pests and diseases.
- Organic fertilizers are more sustainable than synthetic fertilizers. They can be made from renewable resources and do not produce harmful emissions.
Sample Answer
Purpose: To reduce the number of suicides by increasing awareness of the issue and providing resources to help people who are struggling.
Focus: The campaign could focus on raising awareness of the warning signs of suicide, such as talking about feeling hopeless or having a plan to hurt themselves. It could also provide information about resources available to help people who are struggling, such as crisis hotlines and mental health services.