C​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​onsumers have many factors to consider when making the decision to purchase a product

C​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​onsumers have many factors to consider when making the decision to purchase a product or service. What factors do companies need to be aware of, and how should they try to overcome the factors, ultimately resulting in the sale of an ite​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​m or service. Please include an example of a time where you were considering a major purchase. What factors played a role in your decision?