Buyer Behaviour Analysis - The Psychology of Buying

Buyer Behaviour Analysis - The Psychology of Buying Critically evaluate how consumer motivation(700words), perceptions(700words), learning(700 words) and attitude formation (700 words)could influence purchasing (including emotional drivers) of your chosen product. In addition to taking a broad view you will need to refine your analysis to consider a specific example. The assignment is to be presented in a format of a Business Report. Students from the International Marketing MBA Programme should choose a company from the Car Retailing sector. *    Critically evaluate *    Consider a specific example---choose a brand& type of car *    a company from car retailing sector ( manufacture, dealership<could combine>) *    More about the person than the brand( marketing) *    Buying process, motivation(need—awareness-info search—evaluation ) *    Use some model to support idea( can use “Maslow” in motivation. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)