Description
Company Description
•Objectives (list in points)
•Mission (in two paragraphs)
•the reason for the company’s being and guiding principles
•Legal Form of Ownership
MARKET
•Who are your potential customers?
•How large is the market? within campus
•Who are your competitors? How are their businesses positioned?
•Your location?
•How will you price your product or service?
•What advertising and promotional strategies will you use?
•E.g. Facebook and instagram
•Risk and opportunity?