Industry Analysis-Facts about your industry:
• What is the total size of your market?
• Key Success Factors
• What percent share of the market will you have? (This is important only if you think you will be a major factor in the market.)
• Current demand in target market.
• Trends in target market—growth trends, trends in consumer preferences, and trends in product development.
• Growth potential and opportunity for a business of your size.
• What barriers to entry do you face in entering this market with your new company? Some typical barriers are:
o High capital costs
o High production costs
o High marketing costs
o Consumer acceptance and brand recognition
o Training and skills
o Unique technology and patents
o Unions
o Shipping costs
o Tariff barriers and quotas
• And of course, how will you overcome the barriers?
• How could the following affect your company?
o Change in technology
o Change in government regulations
o Change in the economy
o Change in your industry
Business Strategy:
• Your desired image and position in the market
• Company goals and objectives
o Operational
o Financial
• SWOT Analysis
o Strengths
o Weaknesses
o Opportunities
o Threats
• Competitive Strategy
o Cost Leadership
o Differentiation
o Focus
Products and Services
Features: Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items belong in Appendices).
Customer Benefits: What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
What are the pricing, fee, or leasing structures of your products or services?