Business Plan for USBE

Order Description Description (USBE unique skincare beauty expo) CW1.1 is a business plan report that includes the introduction to the scope and value of the event the market research and product definition presented in a proposal format to the potential project investors. Even if this report is written as a business proposal, all statistical information will need to be referenced using the Harvard referencing system. The students will also be required to support their argumentation using theories from the actual theoretical field and properly reference this information as well. For my part, I am doing the EVENT CHARACTERISTICS, which includes, Scope of the event: this section focuses defining what type of event you will be focusing on. (Scope: exhibition. Where buyers and sellers meet together to sell products or service to show the use of it.) Value of the Event: this section provides an idea of the value that this event will generate. It could be economic, social, cultural or political. It could incorporate one or more values. You should conclude this section by stating how your event will add in this value. (Social value and economic value: bring people together that are professional or no, like amateurs. It is about the networking with the beauty industry and show the significance of the appearance that can impact the mind, soul, body. People from all over the world show their beauty.) Vision and Mission: (This is the first beauty expo for USBE and which will hold in LA,US in 20-22 Aug 2017 in Los Angeles Convention Center) USP: We sell the booth to the Organic and New Brand (less then 5 years), in order to promote……. We sell the ticket to the public and give them the same value of beauty product as the amenities, in order to attract more attendees. Here is some information of the event: Program Design Passive entertainment: Showcase of products Talk show (well-know magazine e.g. Nylon) Interactive entertainment: Competition among bloggers & make-up artists Photo booth (before & after) Cosplay, make - up, skincare Workshop - how to make your own perfume, lipsticks How to dress & make up for specific occasions (guys & girls) Advisory for the men hairstyle Choreography experience: Different Sections: Skin care Make up / perfume- cosmetics Plastic surgery Healthcare products Hairstyle sections Beauty equipment Timeline: Day 1: Trade day & press (media) reception - Pursue wholesaler opportunities F&B section for VIP & welcoming Cocktail ( in the beginning of events), welcome speech Day 2: Panel Discussion (Talk show about outside beauty) & Workshop & Shop indie - Build awareness & sell direct & competitors Day 3: Special make-up (cosplay - themed) & workshop & shop Indie & Interview with the people after surgery (before/ after) Day 1 is not opened for the public, only for invited guest (social media, youtuber, celebrity, professional and wholesaler). They can helped us to promote the exhibition as well as the booths. Day2 and 3 will open for public.