Business plan for a potential start-up business

Task A – Written Report (70%)
You intend to start a business by raising a bank loan. The bank requires you to submit a
business plan including the following aspects:

1. Executive Summary: Should provide an overview and key issues of the business.
2. Business Concept: Which includes a description of the business, distinct competencies,
   product/ service description and company’s value proposition.
3. Industry Analysis: Which includes industry study, environmental and competitor analysis,
   the target market analysis, and SWOT analysis.
4. Marketing and Sales: Should include products & services, pricing, promotions and
   distribution plan.
5. Operational & Management Plans: Which comprises human resources, management
   team, prospective suppliers, Inventory, etc.
6. Financial Plans: Highlighting the sources of capital including loans and other funding
   options.
7. Financial Statements: Specifying the details of sales forecast, projected cash flows,
   breakeven analysis and ROI.
8. Appendices: Supporting documents.
   Word limit: 3500 Learning outcomes assessed: 1, 2, 3 and 4
   Note: Attention should be paid to effective layout focusing on the headings and subsections in
   the business plan along with care for grammar and punctuation.
   General Instructions:
9. The word limit doesn’t include the title page, tables, diagrams and references. 10 to 15 %
   lower or higher from the prescribed word limit is acceptable. If you work doesn’t follow the
   word limit, it will be returned and will be considered as a resubmission (capped at 40%).
10. Use the prescribed format: font – Arial or Calibri, font size 12 and 1.5 spacing; margins – left
    1.25, top, bottom and right: 1.0
    2
11. You are required to use academic references to support your work.
12. Harvard referencing must be used.
13. Your business plan report should be submitted through Moodle by Thursday 16, May 2019
    (week 12). (Read sections on Assignment Submission and Late Submission in the OTC
    Undergraduate Student Handbook for details).
14. The use of unfair means in any form is unacceptable and will be dealt with strictly. You must
    read the sections on Academic Offenses in the OTC Undergraduate Student Handbook.
    Your written business plan will be graded according to the following criteria.
    Criterion
    Weighting
    (%)
15. Content, quality/distinction of work
    Executive Summary – (10%) Should provide an overview and key issues of the
    business.
    Business Concept – (10%) Company’s description, distinct competencies,
    description of product or service offered and company’s value proposition.
    Industry Analysis – (15%) Industry study, environmental and competitor analysis,
    the target market analysis and SWOT analysis.
    Marketing and Sales – (10%) Products & services, pricing, promotions and
    distribution plan
    Operational & Management Plans – (5%) Which comprises human resources,
    management team, prospective suppliers, Inventory, etc.
    Financial Plans – (10%) Sources of capital including loans and other funding options
    Financial Statements – (20%) Sales forecast, budgeting, projected cash flows and
    breakeven analysis
    80
16. Use of sources, structure and expression
    Grammar, structure, format & referencing – (10%)
    Ideas are communicated using a logical structure, with appropriate use of technical
    terms and construct coherently written forms of communication.
    Overall composition & presentation – (10%)
    Overall Business plan presentation is complete, accurate and well presented.
    20
    Total 100
    3
    TASK B: Business Plan Presentation (30%)
    You are required to present your business plan to the class for a maximum of 20 minutes.
17. Your presentation must be a PowerPoint Presentation.
18. Your presentation will be delivered on Tuesday 21, May 2019 (Week 13). Absence, without
    prior information, will be referred to the appropriate authority and will be considered as a
    resit (capped at 40%).
19. Your presentation should focus on the main points of your business plan, i.e. Business
    concept, Industry analysis, Marketing and sales, Operational & Management plans, Sources
    of capital and Financial Statements.
    Your business plan presentation will be graded according to the following criteria.
    Marking Criteria
    CONTENT & UNDERSTANDING: 40%
    Understanding of concepts
    Relevancy and accuracy of the content to the requirements of the assessment
    Technical terms and vocabulary are used appropriately
    Shows evidence of wide reading/investigation
    ORGANISATION: 15%
    Logical organization and flow of information
    Presentation is well timed and balanced
    Creativity: Visual aids/animations etc. are used to communicate effectively.
    PRSENTATION SKILLS: 30%
    Maintains good eye contact
    Tone and expression is clearly linked to subject matter
    Body language is appropriate
    Expresses ideas clearly using language effectively.
    RESPONSE TO QUESTIONS: 15%
    Responds accurately to questions, demonstrating knowledge and engagement with topic.