Description
For each case analysis, you should answer the following questions about the focal company in the case by applying relevant concepts or frameworks that have been covered in class till date:
(a) What factors or approaches have enabled the company to deliver strong performance in the past?
(b) What are some of the important issues confronting this company and what external developments and internal actions might have caused these issues?
(c) If you were the CEO, what courses of action would you pursue to address these issues? Explain how you would implement these, how they would address each issue, and what potential risks may exist.
Case analyses should be written in essay style (Times New Roman, 12pt font, double-spaced, 1-inch margins) and should not exceed three pages of material.