Business Negotiation

The NFL 2011 player walkout and the 2012 referee walkout, this should be treated as a Business Negotiation, Here are a few questions that should be answered in this essay: How do you prepare for the negotiation and reframe the issues? Discuss -BATNA"(Best alternative to a negotiated agreement) for each side. Does power play a role? Why or Why Not? What concessions from either side should be considered? Do "emotions" play a part in this negotiation? What are your goals and objectives?