business model

1.    Outline and evaluate M&S business model, key success factors, strengths and weaknesses. Recommend a future strategy for the company, which addresses these

weaknesses.

2.    Analyze M&S’s strategic position at the end of the Case, and recommend future strategic options for M&S.

3.    Strategy formulation involves choosing between alternative strategic options in order to sustain the organization’s growth and competitive advantage. Apply the

key strategy evaluation criteria to identify and evaluate the M&S strategies and consider the extent to which they achieve the objective above.

4.    Identify the resources, competences, capabilities and sources of competitive advantage, which account for the successful growth of M&S.

5.    Outline and critically evaluate M&S growth strategies, including the objectives and risks of its diversification strategy.

6.    M&S seems to be attempting to position itself as a one-stop-shop for everything’. Critically evaluate this statement taking into account M&S’s strategic moves

during the period covered by the case study.

7.    Identify M&S’s key stakeholders and position them, with reasons, in the power/interest matrix. M&S has been one of the multinational companies criticized for

low UK profits tax payments. Evaluate this issue in stakeholder terms.

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