Business management

• Define the business and industry parameters. • Define your market segment, market dernographics, and rnarket niche if appropriate. • Decide on a social media strategy and explain your reasoning. • Choose two competitors within the industry and evaluate their current use of social media (competitive analysis). o What is working, Explain. o What needs to be changed? Explain. • Based on the competitive analysis, develop a social media strategy to gain rnarket share. Make sure that you create an argument based on the text (Chapter 5, pages 155-160 and Chapter 7, pages 232-237) and two outside peer-reviewed articles.
Scenario 2 Complete an analysis of your current employer or past employer.
• Define the business and industry parameters (include sales or service numbers). • Define your market segment, market demographics, and market niche if appropriate. • Analyze the organization, current social media strategy. o Is it working, Why or why not'? • Choose the two primary cornpetitors for your employer and evaluate their use of social media (competitive analysis). o What is working, Explain. o What needs to be changed? Explain.