Business Innovation and Entrepreneurial

Drawing from Business Innovation and Entrepreneurial, Leading and Organization, Marketing and Strategy, Ethics and Corporate Culture: Lay out the rationale for the concept, including the problem or opportunity it addresses, the market for the product or service, and the key features that set it apart from the competition. You should also discuss how the concept fits with the mission, vision, and priorities of the company implementing it and how or why it is innovative. ALSO be sure to follow the Guidelines and Rubric attached in the files