Business ideas - Enterprise Portfolio

  The Scenario The University of Hertfordshire has decided to expand its portfolio of commercial activity and is looking to launch a new business venture by the end of 2018. The University has asked for your help and has set you the following tasks. Part 1 This part allows you to demonstrate your creativity and your ability to generate business ideas. On a maximum of one side of A4: Capture a brainstorm of possible business ideas that you think the University of Hertfordshire should consider. Each idea proposed should be briefly but clearly outlined including the proposed target market(s). To note: The proposed new venture can involve a product or a service. The new venture will be ‘for profit’ therefore something which customers are willing to pay for. Social enterprises are not suitable for this particular task as the purpose of the new venture is to make a profit. Part 2 Following on from your brainstorm of ideas in Part 1 you are now required to evaluate your business ideas and select ONE. This should be the business idea that you recommend the University further explores. In no more than 500 words outline the key features and justify why you think this would be a good business idea for the University of Herfordshire. You are advised to include secondary market research to support your case (all sources of secondary research should be fully referenced). N.B Primary market research is not permitted without prior ethics approval and therefore should not be conducted for this assignment.

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