evaluate a market segment, develop an associated customer persona, and clearly identify product specifications that fit with the market segment/customer persona. These product specifications should be evaluated against your competitor’s existing product offering.
- Explain what your product idea is
- Identify, evaluate and quantify a specific market segment using a multi-mode segmentation
approach (at least three segmentation bases) - Develop a customer persona based on the specific market segment, identifying relevant
information includes needs, wants and requirements - Determine the product specifications that are needed to be included in your product to
address your customer persona. - Identify competitors within this industry and Evaluate your competitor’s existing product offerings against these product specifications