Business Development & Value Creation

  1. Executive Summary- Not an introduction, but a summary highlighting the nature of the product/service, distinctive capabilities, value proposition, competitive advantage, etc.
  2. Business Details- Covers information such as business name, address, description of product/service, mission and vision.
  3. Industry and market Analysis- background information on the industry, competitor analysis including strengths and weaknesses, and market segments. Mention an academic model here like PESTEL or Porter’s 5 forces.
  4. Customer and Value Proposition- Articulate your unique selling proposition and highlight differential advantage over competitors.
  5. Marketing Strategy- Proposal for the achievement of sales target and attracting customers, marketing mix, sales tactic, brand development, price, promotion, PR, and advertising.
  6. Management team/Key Structure- Outline the people involve in the business, key people involve including functions and background, organizational structure/chart.
  7. Resource- Do you have facilities, machines, equipment?