- Analyse the role that planning has in developing new business streams
• Use the TOWS matrix to identify a response to a future opportunity or threat
• Identify the business planning links between marketing, finance, HR and operations - Conduct research into demand and assess market potential
• Produce an ‘opportunities matrix’ that supports strategy development and responses to external threats
• Use primary and secondary research to define the size of an opportunity
• Identify both tangible and intangible resources that exist and those required to support a development strategy - Prepare a business model and present a business sales plan
• Develop a business model to support a development strategy
• Produce sales measures and key success factors Prepare and deliver a pitch to raise support and finance for a development strategy
• Take feedback on their development strategy and make improvements
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