Full Answer Section

• • Conversion Rate: Shows website conversion rate (e.g., percentage of visitors who take a desired action) with a target line. Same color scheme as traffic.
  • Revenue: Shows total revenue generated through marketing efforts during the selected period with a target line. Same color scheme as traffic.

Traffic Acquisition Channels

• KPI: Organic Traffic, Paid Traffic, Social Media Traffic, Email Marketing Traffic

• Visualization: Stacked bar chart

  • This chart breaks down website traffic by acquisition channel, allowing for quick identification of the most effective channels in driving visitors.

Lead Generation

• KPI: Leads Generated, Lead Conversion Rate

• Visualization:

  • Area chart: Tracks the number of leads generated over the selected period.
  • Line chart (overlayed on area chart): Shows lead conversion rate (percentage of leads converted into customers or qualified sales opportunities).

Customer Acquisition Cost (CAC)

• KPI: Average CAC

• Visualization:

  • Line chart: Tracks the average cost of acquiring a new customer over time. Ideally, this should show a downward trend as marketing efforts become more efficient.

Social Media Performance

• KPI: Follower Growth, Engagement Rate (likes, comments, shares)

• Visualization:

  • Two bar charts:
    • One showing follower growth on different social media platforms (e.g., Facebook, Instagram, Twitter) over time.
    • Another showing engagement rate for each platform.

Marketing Campaign Performance (if applicable)

• KPI: Click-Through Rate (CTR), Conversion Rate, Return on Investment (ROI)

• Visualization:

  • Table: Lists specific marketing campaigns with their corresponding CTR, conversion rate, and ROI. This allows for comparison of campaign effectiveness.

Additional Considerations

• Select the right timeframe: Allow users to choose the timeframe for data visualization (e.g., daily, weekly, monthly, quarterly, year-to-date).
• Segmentation: Consider including breakdowns by product category, customer demographics, or other relevant segments.
• Drill-down capability: Allow users to click on specific data points to access more detailed information.

This marketing analytics dashboard provides a high-level view of marketing performance while offering the ability to delve deeper into specific areas. By monitoring these key metrics over time, companies can optimize their marketing strategies and maximize their return on investment.