Business creation innovation ; A marketing innovation plan

  1. Demonstrate a systematic understanding and awareness of new insights of contemporary issues pertaining to
    the development and launch of innovative products and services
    Knowledge Understanding
  2. Demonstrate understanding of customer psychology and its impact on adoption and diffusion of innovation.
    Enquiry Analysis Application
  3. Demonstrate knowledge and understanding of principles and techniques of idea generation and the application
    of creative entrepreneurial knowledge, together with evaluation of contemporary global developments in
    marketing innovative new products and services based on sustainability and ethical aspects of marketing
    innovative new products and services.
    Application Problem solving Analysis
  4. Develop creative marketing strategies to launch and manage innovative new product and services