The primary purpose is to analyze chosen real world
companies’ operational problems, apply learned OM concepts/tools to solve the problems and
improve their operational performance; and the secondary purpose is to make learning more
relevant by keeping abreast of current trends and issues prevailing in the field of operations
management and keeping track of recent business news regarding real world companies’
operational issues.
The report must have the following sections:
- Abstract (150 words maximum)
- Summarize the entire report, including the main problem facing the company, possible
solutions, and recommendations.
- Bloomberg Businessweek article
- Copy and paste the article’s web link. Summarize the article using your own words.
- Briefly introduce the background of the chosen company (you can use internet and any
other sources).
- Problem Description
- Describe the major problem faced by the company in the article.
- You should figure out and focus on the most important problem to the company in
problem description and analysis, although you can introduce several problems/issues
for information purposes.
- Problem Analysis and Discussion of Possible Solutions
- Analyze its current problems/issues by applying appropriate learned OM concepts/tools.
- Discuss alternative solutions to the problem.
- Suggest recommendations with logical explanations.
- Conclusion