Budding entrepreneur with a great idea and you want to pitch it on the TV show “Shark Tank.”

Select one of the following scenarios:

Scenario 1: You are a budding entrepreneur with a great idea and you want to pitch it on the TV show “Shark Tank.” Your product or service should be something the Sharks will want to sink their teeth into.

Scenario 2: You’ve got a great idea you want to pitch to your leadership team.

For either scenario, there are two deliverables:

Part One: Create a 1-2 minute pitch of your idea, using the approaches described in the Weekly Materials. For this section, you may either write out your pitch or record it on video. Make sure your pitch includes:
An introduction previewing what you are going to pitch
A hook
A brief, non-confidential, description of your product or service
Any differentiating advantages your product or service offers
Financial information, such as how much your product or service sells for (for purposes of this scenario, you can make this information up)
An explanation of how you will use the Sharks’ money or your organization’s financial support (e.g., building your product, hiring more employees)
A call to action

Part Two: Considering the course materials, including the weekly lecture notes, for this week, discuss the persuasive approach(es) you used and why you chose them. For example, how did you incorporate ethos, logos, and pathos into your pitch? If you used storytelling, how did this approach help earn the buy-in from your audience?

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Scenario 1: Pitching to Shark Tank

Part One: Pitch

Sharks, I’m here today to revolutionize the way we manage our homes with my innovative smart home system, aptly named “HomeHarmony.

HomeHarmony is an AI-powered hub that connects to all your smart devices, seamlessly integrating them into a single, user-friendly interface. Imagine a world where you can control your lights, locks, thermostats, and even appliances with just a voice command or a tap on your smartphone. HomeHarmony makes it a reality.

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But HomeHarmony is more than just convenience. It’s about creating a truly personalized smart home experience that adapts to your individual needs and preferences. Our AI technology learns your habits, routines, and preferences, anticipating your needs and automatically adjusting your home settings accordingly.

And that’s not all. HomeHarmony also prioritizes security, employing cutting-edge encryption and intrusion detection features to safeguard your home and your data.

With HomeHarmony, you can:

  • Control your entire smart home from a single app
  • Automate tasks and routines based on your preferences
  • Enjoy personalized comfort and convenience
  • Experience peace of mind with enhanced security

HomeHarmony is the future of smart home technology, and I’m seeking $500,000 to expand our product development and marketing efforts. With your investment, we can bring HomeHarmony to millions of homes across the globe, making life easier, more comfortable, and more secure for everyone.

Join me in revolutionizing the way we live with HomeHarmony.

Part Two: Persuasive Approach

In crafting my pitch, I employed a combination of ethos, logos, and pathos to appeal to the Sharks on multiple levels.

Ethos, or credibility, was established by highlighting my expertise in the smart home industry and my passion for innovation. I showcased my understanding of the market and the problems it faces, positioning myself as a reliable and trustworthy entrepreneur.

Logos, or logic, was incorporated by presenting clear and concise information about HomeHarmony’s features, benefits, and market potential. I provided concrete examples of how HomeHarmony would improve people’s lives and demonstrated its competitive advantages over existing solutions.

Pathos, or emotion, was evoked by appealing to the Sharks’ desire to make a positive impact on the world. I painted a picture of a future where HomeHarmony transformed homes into havens of comfort, convenience, and security. I connected with their desire to make a difference and be part of something truly innovative.

Storytelling played a crucial role in my pitch, as it allowed me to connect with the Sharks on an emotional level. I shared personal anecdotes and relatable scenarios that brought HomeHarmony’s benefits to life. These stories helped the Sharks visualize the impact of their investment and understand the potential of HomeHarmony to improve people’s lives.

By combining ethos, logos, and pathos with storytelling, I crafted a persuasive pitch that resonated with the Sharks on both intellectual and emotional levels. This holistic approach increased my chances of securing their investment and bringing HomeHarmony to life.

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