Brand Management, VOLVO CARS

Order Description Subject: Brand Development & Management Topic: VOLVO Cars Word Count: #1100/ "PS: IN TEXT CITATION IS INCLUDED IN WORD COUNT. HOWEVER, END REFERENCE PAGE IS NOT" @WRITER it's Paramount to meet word count. Very Important. #Task Brief ( A PDF version is available for Download) >: A.Structure #Headings/Tittles + Relevant Sub-Headings 1. Evaluation of Marketing Mix (Appx 400 Words) // All aspects of the VOLVO?s Marketing Mix have been clearly evaluated & identified, this identification must be backed and informed by a wide range of academic sources, such as Academic journals, Peer reviewed articles and Text books. (references must be included) (Subs) 1.1 Product (Images of VOLVO?s Product Line Must Be Included as a part of the Product Evaluation #Discussion and at the end as Appendices) : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.2 Price : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.3 Place : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.4 Promotion : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. ------------------------------------------- 2. Evaluation of Source and Brand Equity (Appx 400 Words) // all sources of VOLVO?s Brand Equity have been clearly and competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. (Subs) 2.1 Brand Awareness : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. 2.2 Brand Image and Points of Difference : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. 2.3 Brand Resonance : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required ------------------------------------------- 3. Evaluation of Potential Threats to Brand Equity (Appx 300 Words) // All Potential Threats to VOLVO?s Brand Equity have been excellently evaluated and identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required.