Create and justify the brand identity for a sub-brand sitting within the hierarchy of your chosen corporate or family brand.
Write a BUSINESS REPORT of approximately 2,000 words (effectively using the appendices, to support your report)

You may choose from one of the three brands below:
Missoni
Skull Candy Headphones
Absolut Vodka

Brand Audit

Comprehensive Brand audit illustrating current brand position
Target audience identified
Current Brand Elements identified
Market analysis
Market Gaps identified
Overall conclusion as to strength of the brand
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