Scenario
You own a biomedical technology corporation that provides medical device repair and maintenance to hospitals and clinics in the Midwest. Your company has experienced rapid growth of late. You have been managing your B2B sales team so far, but the demand is so high that you are overwhelmed with all the calls, contracts, and accounts. You are not able to manage everything effectively by yourself, so you plan to hire a Business Development Director who will manage the sales team and also conduct business development activities that should lead to sales. You will be presenting to the Board of Directors regarding the need to hire a Business Development Director.
Instructions
Create a 10-12 slide PowerPoint presentation that you intend to present to the Board that addresses the following.
A summary of your company’s business expansion and need to hire a Business Development Director.
An explanation of the importance of business development activities for B2B sales.
An overview of the personalities, communication methods, and leadership styles that are most effective for business development for B2B sales.
A description of the skills needed for a B2B sales force.
At least one paragraph below each slide in the Speaker Notes section explaining what you would have said had you given the presentation live.
Colors, pictures, and graphics to make your presentation visually appealing as well as professional looking.
Full Answer Section
Slide 2: Biomedical Technology on the Rise
- Image: A modern hospital room with advanced medical equipment.
- Bullet Points:
- Growing healthcare industry demands.
- Increased reliance on sophisticated medical devices.
- Importance of maintaining equipment for optimal patient care.
Speaker Notes The healthcare industry is experiencing a boom. This translates to a growing need for reliable medical equipment. Our company plays a vital role by ensuring these devices function optimally through our repair and maintenance services.
Slide 3: Our Company's Growth Trajectory
- Image: A line graph showing significant upward growth.
- Bullet Points:
- Consistent year-over-year revenue increase.
- Expanding client base across the Midwest.
- Increased service requests from hospitals and clinics.
Speaker Notes We're fortunate to be experiencing exceptional growth. Our revenue has steadily climbed, reflecting the rising demand for our services. We've expanded our client base across the Midwest, and hospitals and clinics are requesting our services more frequently.
Slide 4: Current Sales Management Challenges
- Image: A person overwhelmed by paperwork and phone calls at a desk.
- Bullet Points:
- Managing a rapidly growing sales team requires significant time and resources.
- Difficulty handling all B2B sales calls, contracts, and accounts effectively.
- Need for a dedicated leader to focus on sales strategy and team development.
Speaker Notes Our success comes with growing pains. Managing a rapidly expanding sales team has become increasingly time-consuming. I'm currently juggling B2B sales calls, contracts, and account management, which hinders my ability to focus on strategic initiatives. We need a dedicated leader to spearhead sales efforts and empower our team.
Slide 5: Introducing the Business Development Director Role
- Image: A professional standing confidently in front of a cityscape.
- Bullet Points:
- Lead and mentor the B2B sales team.
- Develop and implement strategic sales plans to acquire new clients.
- Foster strong relationships with hospitals and clinics.
- Identify and pursue new business opportunities.
Speaker Notes Hiring a Business Development Director is a strategic investment. This individual will lead and mentor our B2B sales team, ensuring they have the tools and guidance to excel. They will develop and implement sales plans to secure new clients, fostering strong relationships with hospitals and clinics throughout the Midwest. Additionally, they will be tasked with identifying and pursuing new business opportunities, driving our continued expansion.
Sample Answer
Slide 1: Title Slide
- Title: Building Our Sales Force: Hiring a Business Development Director
- Subtitle: Empowering Growth in Biomedical Technology
- Company Logo
Speaker Notes Good morning, esteemed members of the Board. Today, I'm presenting a strategic initiative to support our company's remarkable growth. We'll explore the increasing demand for our medical device repair and maintenance services, and how hiring a Business Development Director can propel us to the next level.