BMKT611 Retailing Assignment Characteristics of answers at different grade

BMKT611 Retailing Assignment Characteristics of answers at different grades Assessment criteria 1 - 3 (0 – 19%) 4 - 7 (20 – 39%) 8 - 9 (40 – 49%) 10 - 11 (50 – 59%) 12 - 13 (60 – 69%) 14 + (70+ %) Selection of appropriate theory and examples. This involves the quality and number of sources of the information collected during the research (10%) [including your own research, deepening and broadening your knowledge and understanding of retail theory]. Little or no research effort Irrelevant information and/or theory presented A little effort, not much besides Wikipedia and company information May be irrelevant information and/or theory presented A little effort to research the industry and/or market and/or retailing. Little less relevant material Some effort to research the industry and/or market and/or retailing. Mintel minimum Research covers data, industry and retail. There may be evidence of additional individual study of theory Broad range of sources, covers data, industry and retail with good depth in at least one area. There may evidence of additional individual study of theory Demonstrating the ability to analyse the retail situation in the competitive environment by applying theory (analysis) Macro environment (10%) Competitive environment(10%) Partial coverage, no depth, little analysis Partial coverage, some effort to cover brief, but insufficient analysis Covers most of the major issues, descriptive, variable depth or partial with some attempt to analyse Covers most of the major issues, not entirely descriptive, appropriate use of some analytic techniques Covers most of the major issues, mainly analytic stance, appropriate use of several analytic techniques. May be some less relevant material Depth and breadth of analysis appropriate for the subject matter with little irrelevant material Demonstrating the ability to evaluate the retail situation in the competitive environment demonstrated by degree of insight shown in the analysis and evaluation made on the basis of research findings (evaluation) Macro environment (10%) Competitive environment (10%) Evaluation of strategic options (10%) Answer based on general business knowledge and experience as a consumer. The answer is not well linked to brief Some analysis may be relevant. However, does not have enough knowledge and analytic skill to provide a coherent answer to the brief Some analysis is exhibited through application; or good description and/or overview of theory with little application Adequate grasp of relevant theory and some analytic skills demonstrated in application to the analysis Good grasp of relevant theory with strong application Strong grasp of relevant theory, used in excellent retailing led analysis Providing a critical evaluation of how well the retail mix strategy matches the overall positioning strategy given the competitive environment. Exhibited by explanation and justification of answer. This involves synthesising the different aspects of strategy and implementation to provide your (evidenced) views on the effectiveness of the strategy and implementation of the retailers being examined (20%) Little or no critical evaluation. Interrelationships not recognised. Partial coverage of mix elements. Some credit may be given for relevant evaluative observations Partial coverage of mix elements. There is little critical evaluation or insight into relationships between elements Most mix elements covered. There is a little critical evaluation and some appreciation of some interrelationships between elements There is some appreciation of some interrelationships Some evaluative skills are exhibited through explanation and justification. The answer contains evidence of critical analysis some evaluation. The answer contains evidence of awareness of interrelationships and/or synthesis. All elements of the mix are covered The whole report is evaluative, judgements are well justified and the material is well integrated. All elements of the mix are covered at the appropriate level for the importance of the material in the overall analysis. Presentation: Your ability to work to a deadline, to length, producing a systematic, well- structured and organised, professional looking report (10%) with full sourcing of all quoted material, including all material drawn from your own observations (10%) Attempt at organization not obvious, little effort put into presentation of material, limited or inconsistent references Poorly organised, insufficient though and effort put into presentation of material, partially referenced The assignment flows logically although it may not be well geared to present the answer. Presentation is neat, with some use of headings, charts, graphs The assignment shows some organisation with some effort to marshal an argument in response to the brief. Good attempt to reference work not always consistent The answer shows an organised progression of argument/explanation that goes a good way to answering the brief. Near professional appearance. Referencing mostly robust Professional appearance. The answer is well organised and structured to answer the brief. Appropriate division of material between main body and appendices. Full sourcing Programme of Study Date Topic no Lecture Programme Seminar Programme 28/09/16 1 Introduction to the module and the assignment, Introduction to Retailing and types of retailers, Introduction to Retail Strategy and The Retail Mix Introductions; Initial reflections on consumer choice and the retail mix 05/10/16 2 Retail Strategy: Analysing the competitive context; Positioning, Targeting and Image Retail strategy 12/10/16 3 Retail locations Retail locations 19/10/16 4 Retail consumer behaviour Retail consumer behaviour 26/10/16 Observation week - Conduct observation for your assignment (see observation guide on blackboard) Observation week – Conduct observation for your assignment (see observation guide on blackboard) 02/11/16 5 Merchandise planning Merchandise in the retail mix 09/11/16 6 Pricing The role of pricing in the retail mix Tutors will also provide feedback on key insights from students’ observation (bring these with you in a hard copy) and how they can be integrated in the structure and coverage of the assignment report 16/11/16 7 Communications The role of communications in the retail mix 23/11/16 8 Store design, layout, visual merchandising, atmospherics The role of store design, layout, visual merchandising and atmospherics in the retail mix 30/11/16 9 Customer service The role of customer service in the retail mix 07/12/16 10 Multi-channel retailing Tutors will provide feedback on structure and coverage of draft final assignments brought to seminar in hard copy 14/12/16 11 Course overview; Opportunities and challenges for retailing Tutors will provide feedback on structure and coverage of draft final assignments brought to seminar in hard copy 09/01/17 Coursework due BY 13.00 (1pm) UK time blackboard site