- What do you think were the root causes for Chiquita’s actions in Columbia that ultimately led to their conviction?
- Do you think Chiquita or its managers had a choice? Why or why not?
- What other companies or industries should be worried about Chiquita’s experience? How does this story change your perspective on doing business abroad?
- What can CEO Fernando Aguirre do now to restore Chiquita’s reputation and ensure future competitiveness?
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