Based on the case study discuss how Human Resources Management can help address the issues encountered in internationalisation.

Order Description

Compulsary: Use the case study attached to the order to write essay. The case study is about IKEA.

International Journal of Retail & Distribution Management
Internalising a brand across cultures: the case of IKEA
Veronika V. Tarnovskaya Leslie de Chernatony

Examples of discussion topics
Corporate level
. What are the IKEA core brand values?
. What role do they play internally in the organisation? In the relationships with customers
and suppliers?
. How has the IKEA concept changed over time?
. What is the role of I. Kamprad in IKEA’s development, before and now?
. How is it decided whether the IKEA concept is suitable for a potentially interesting
market? Who decides that?
. To what extent is the goal to create a consistent image in all markets pursued?

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂