Assignment Structure

Assignment Structure Title page ?Table of Contents (optional) Introduction (section 1) Discussion (section 2) Conclusion (section3) References (section 5) Appendices – Include interview questions and signed consent form Other requirements • Declare any personal connection you have to the interviewee/enterprise used as the case study for this assignment and briefly explain the nature of that connection. The words in this statement will not count for the assignment word length. ? • If requested by your interviewee, please ensure that you change the name of the interviewee and any identifying details in your report. Some advice: What are you going to ask? • Start by thinking about the broad topics you are interested in – what do you find out? Sketch out some ‘open’ questions that help elicit discussion around these topics. • Shape your questions to fit your particular interviewee. You want to tap into their experiences & expertise. • Ask ‘how’ and ‘why’ questions rather than ‘what’ questions. • Consider follow-up questions, clarification questions, comparison/contrast questions • Develop probe questions to get more detailed responses to key questions • Think about the flow of questions – what topics should you cover first? Start with easy questions to help establish rapport Some advice: The literature • Apply the various theoretical frameworks and concepts we have studied to the case, with the goal of identifying and discussing the most important issues at stake for the enterprise. This could include, e.g., business models/the Business Model Canvas; enterprise development strategies such as traditional market-led or Blue Ocean; the impact of specific environmental factors on business models and ?enterprise development (e.g. industry forces; key trends; market forces and macro- ?economic forces), and so forth. ? • Try to be both specific and expansive – apply the topics that make the most sense, and be precise and accurate in doing this. The more you are able to apply the literature to the case, the better. This includes analysing shortcomings of or divergences from the literature. • The class materials articles will not cover everything that is relevant about your case. You are expected to locate additional research as appropriate.