artd 6086: Research Skills Assignment 1: Literature Review

artd 6086: Research Skills Assignment 1: Literature Review Assignment 1: Literature Review (1,500Words) Produce a literature review related to one of the topic areas listed below. The only sources you should use for this assignment are journal articles found in relevant high-quality journals. A literature review of this length will usually discuss 5{8 articles in depth. For guidance selecting sources of articles, please refer to the two lists used in class: Chartered Association of Business Schools' Ranking of Journals http://charteredabs.org/academic-journal-guide-2015-view/ SCImago Journal and Country Rank http://www.scimagojr.com/journalsearch.php The purpose of this literature review is to examine recent academic work that would help you understand your chosen topic in greater depth. In addition to summarising the sources accurately and brie y, you must also demonstrate the relationships between the sources chosen and the topic. This can include adapting sources as necessary, so that they can be applied in a new context. At an advanced level, a literature review will also critique the sources used, discussing ways in which they can be improved or extended. Topic Suggested Key Words customer segmentation generation Y, baby boomer, customer demographics, customer psychographics purchase decisions consumer motivation, consumer psychology, luxury motivation, eco-fashion motivation fashion trends and diusion fashion forecasting, design trends, fashion leaders, opinion leaders Brand Values, Identity and Image csr, reputation, corporate identity, stakeholders These key words are only suggestions to help you get started. Whenever you nd a source you are interested in, you can use the keywords and list of references from that source to nd more related sources. 1 artd 6086: Research Skills Assignment 1: Literature Review Structure Introduction (state topic chosen; brie y describe structure and contents of your assignment) Main body (organise into sections by topic) Conclusion (brie y summarise the main body and how it helps in understanding the chosen topic. List of References Word Count: The list of references are not included in the word count. If appendices are needed, they are not included either. Submitting Deadline: 16:00 on 12th November 2015 You must give one paper copy to the student oce, with an assignment cover sheet attached. You must also submit an electronic copy via the module page on Blackboard. This will be passed to Turnitin, and compared against their database for the purposes of helping sta detect plagiarism and lapses in academic skills. For guidance on academic integrity and related skills, please see http://library.soton.ac.uk/sash/ai. Document Guidelines every page must include your name, student id number, module name and assignment name pages numbered text must be double-spaced do not split images, tables or lists across pages Arial 12pt font 2 artd 6086: Research Skills Assignment 1: Literature Review Assessment 100%{70% 69%{60% 59%{50% 49%{0% Criteria Distinction Merit Pass Fail Knowledge and Understanding Demonstrates excellent ability to nd and select current academic research relevant to a particular topic. Demonstrates good ability to nd and select current academic research relevant to a particular topic. Demonstrates satisfactory ability to nd and select current academic research relevant to a particular topic. Demonstrates poor ability to nd and select current academic research relevant to a particular topic. Cognitive (Thinking) Skills Demonstrates excellent ability to analyse relevant academic sources, critically evaluating them in the context of a research topic. Demonstrates good ability to analyse relevant academic sources, critically evaluating them in the context of a research topic. Demonstrates satisfactory ability to analyse relevant academic sources, critically evaluating them in the context of a research topic. Demonstrates poor ability to analyse relevant academic sources, critically evaluating them in the context of a research topic. Key Transferable Skills Demonstrates excellent ability to engage with academic sources and communicate the relevant information in a clear and professional manner. Demonstrates good ability to engage with academic sources and communicate the relevant information in a clear and professional manner. Demonstrates satisfactory ability to engage with academic sources and communicate the relevant information in a clear and professional manner. Demonstrates poor ability to engage with academic sources and communicate the relevant information in a clear and professional manner. 3