Applying for a company you have never heard of before

What could a recruiter do to interest you in applying for a company you have never heard of before? What tactics/information would persuade you to apply?
As a recruiter for a small organization, Annika’s aprons, you need to expand your recruitment efforts beyond your website and word of mouth. Which recruitment sources would you recommend for Annika to recruit for her 2 shops? Use justification for your choices.