Animal Luxury Resort

Animal Luxury Resort Paper details: The project in hand is a solution-based project that requires you as a group to be involved in organizational activities in order to come up with a genuine business idea that will solve customers’ needs. As a group, you are supposed to use the knowledge and the concepts gained throughout the course as well as adding your previous understanding of other fields such as HRM, Marketing, Finance, and Operational Management. The recommendations and solutions should be feasible and realistic. They should be built upon factual data from the industry, the general environment and other sources (journal databases, Internet sources, stock exchange commission, etc.) Recommendations and Solutions derived from the group should be provided with a solid implementation plan. ) Deliverable One: (up to 2250 words) 1. Description of your project plan, tasks involved in the project, distribution of roles and deliverables among your team members, and expected outcome. 2. Synopsis of the company which needs to include: 1) Name and the brand of the company, 2) general business overview of the company, 3) vision and mission statement, 4) Products and Services, 5) Stakeholders, 6) identification of the industry and market and customers (who, what, and how), and 7) future goals. Business Idea 3. Based on the situation analysis of their company, students will be able to find the business idea they want to explore. The business idea should take into consideration all business processes such as Marketing Plan, Human Resource Management Plan, Operational Plan and Financial Plan. Environmental Analysis External Environment Analysis 4. Analyze the external environment of the selected industry, and market/segment based on chapter two of your text book 1 . The analysis will use scanning, monitoring, forecasting, and assessing. This to include the following: 4.1Description and analysis of the opportunities and threats in the industry in general and to your company in particular: Market size and Trends; Market profitability; Segmentation and Target Customer Profile; and Online markets. 4.2Description and analysis of the general environment with its most 3 influential components (out of the 7 components). 4.3 Description and analysis of the industry environment using the five forces model of competition. Here you need to address all the components of the five forces. 1 Volberda, H. W; Morgan, R. E; Reinmoeller, P.; Hitt, M. A.; Ireland, R. D. and Hoskisson, R. E. 2011. Strategic Management – Competitiveness and Globalization: Concepts and Cases. Cengage Learning EMEA; pp.47-92 5 AUM Academic Projects Academic Year: 2015-2016 4.4Description and analysis of the competitor environment. Here you need to compare your company with one other company in the same industry/market. Internal Environment Analysis 5. Describe the internal environment of the selected industry, and market/segment based on chapter three of your text book2 . 5.1Description and analysis of the resources of the company. 5.2Description and analysis of the capabilities of the company. 5.3Use the “four criteria of sustainable competitive advantage” to identify, define, and analyze the core competencies of your company. 5.4Use the “value chain analysis” to identify, define, and analyze the core competencies of your company. 5.5Based on your analysis of items 5.1 – 5.4: Develop a table to summarize the following: 1) list the strengths of your company, 2) the weaknesses of your company, 3) identify whether your company lack any resources, capabilities, or competencies required for the company competitive advantage; and 4) what are the actions to be done in order to address the deficiencies of item 5.5.3, if any? 5.6Preliminary identification and definition of competitive advantage of the company. (Note that this question will be revised after identifying the business strategy) B) Deliverable Two - Individual: (up to 2000 words) Business-Level Strategy 6. Here, your team needs to show the analysis leading to the formulation of a business strategy for your company, and defining such business strategy as based on mainly chapter five of your textbook3 . 6.1Select a business-level strategy(s) for your company (refer to figure 5.1 of your textbook, page 173). You need to prove your choice of the business-level strategy relative to each competitive force in Porter’s five forces model and how this strategy is implemented to achieve above average returns. 2 Volberda, H. W; Morgan, R. E; Reinmoeller, P.; Hitt, M. A.; Ireland, R. D. and Hoskisson, R. E. 2011. Strategic Management – Competitiveness and Globalization: Concepts and Cases. Cengage Learning EMEA; pp.93-130 3 Volberda, H. W; Morgan, R. E; Reinmoeller, P.; Hitt, M. A.; Ireland, R. D. and Hoskisson, R. E. 2011. Strategic Management – Competitiveness and Globalization: Concepts and Cases. Cengage Learning EMEA; pp.164-201 6 AUM Academic Projects Academic Year: 2015-2016 6.2Mention the competitive risks associated with selected business strategy. Corporate-Level Strategy 7. Here, your team needs to show the analysis leading to the formulation of a corporate strategy in terms of product/service diversification in your company, and defining such a corporate strategy as based on chapters seven, eight and nine of your textbook (mainly chapter 7) 4 . 7.1Analyze and identify the level of diversification of the company (refer to figure 7.1 page 243). You need to elaborate on the description of your diversification strategy. 7.2Discuss and identify the reasons for diversification by the company (refer to table 7.1 page 245). C) Deliverable Three: Recommendations, Solutions, Implementation and Final Report (up to 5500 words) 8. Here, your team needs to develop sound implementation plan to the business idea. For this purpose, students are expected to depart from the analyses made in previous deliverables. For instance: “we recommend a merger or acquisition activity for the company in Kuwait or globally.” 8.1Propose a detailed implementation plan of the recommendations and solutions. The implementation plan needs to address the following business processes of the target company: 8.2.1. Marketing Plan: situation analysis; opportunities analysis; targeting and positioning process; marketing strategy for products and services; pricing; distribution; promotional mix; marketing budget. 8.2.2. Human Resource Management: Organizational Structure; Job analysis; Recruitment plan; Training and Development; Selection; Performance management and compensation. 8.2.3. Operational Plan: Resources and production (material sourcing and suppliers, facilities and equipment, operations. 8.2.4. Financial Plan: Financial statements; Financial analysis Note: The emphasis in the implementation process should focus on the business process related to the problem stated. However, all the other plans have to be submitted. 4 Volberda, H. W; Morgan, R. E; Reinmoeller, P.; Hitt, M. A.; Ireland, R. D. and Hoskisson, R. E. 2011. Strategic Management – Competitiveness and Globalization: Concepts and Cases. Cengage Learning EMEA; pp.239-275 7 AUM Academic Projects Academic Year: 2015-2016 Final Report The final report should include the following elements: 1. Cover sheet 2. Table of contents 3. List of figures and tables 4. Executive summary 5. Business Idea and Company Synopsis 6. Environmental Analysis: External and Internal 7. Business-level and Corporate-level Strategies 8. Recommendations and Solutions 9. Implementation Plan